5 Cruelty Free and Vegan Makeup Items I Love Under £20

It can be hard to filter the bad from the good when it comes to makeup. With so many reviews circling the internet from huge beauty YouTubers and beloved Instagram influencers, sometimes it can be difficult to know who to trust. Who is being really honest, and not just trying to get on the PR list? Well, I wanted to give you guys a list to trust. These are 5 makeup items – ALL cruelty free AND vegan – that I use everyday, and will continually repurchase to keep in my collection. Also, more good news; all of these products are under £20!

All products have clickable links to websites where you can buy them.

Kat Von D Tattoo Liner

I’ve been using the Kat Von D Tattoo Liner for about a year now, and I’m just about ready to purchase my third one! This eyeliner has never let me down. It’s easy to use, and the tip never dries out or frays or clumps up. These are problems that I’ve had many times in the past with other pen-type eyeliners. The worst being that they tend to dry out when used over eyeshadow or glitter.

The liner comes in two colours; black (Trooper), and brown (Mad Max Brown). I personally have only used Trooper. The black in this liner is a very deep, dark black; not a dark grey, or light black that some other liners can be like.

In order to conserve as much product as possible, I only use Tattoo Liner to outline my wing, or get as close to the lash line as I can. I use a different liquid liner to ‘colour in’ the outline I have made with the Tattoo Liner. A huge advantage of using the Tattoo Liner is that it has an extremely precise tip, making it incredibly easy to create any shape or liner design that you want! Generally speaking, Tattoo Liner lasts me 6 months at a time, depending on how much/often I use it.

It’s totally waterproof, and once it’s on it doesn’t budge. In fact, you may have seen this review circling the internet recently, about a girl who survived being hit by a car, and her Tattoo Liner survived too. If you don’t take my word for it, fine, but you can’t argue with the photo evidence of the car accident girl!

Price: £16

Amount: 0.55ml

My Shade/Shade of Choice: Trooper (Black)

Purchase At: Debenhams (in store + online)

The Ordinary Serum Foundation SPF15

The Ordinary Serum Foundation is super cheap, but acts like a high end foundation. It’s reliable, doesn’t melt off of your face throughout the day, and has a good-ish number of 21 shades to choose from. The shade that I use is the lightest; Very Fair 1.0N, and is a perfect match for my skin. If you can find your perfect shade, I would highly recommend this foundation. It isn’t cakey, has light to medium coverage, and although I have only purchased it once, in March, I still have tons of product left. I know that I will definitely repurchase it again once it runs out – for £5.75, how can you go wrong?

I recommend applying this particular foundation with a beauty blender over your favourite primer, and setting with the Laura Mercier Translucent Powder (definitely cruelty free, but uncertain if it is vegan – I’m trying to get more information about it but as far as I am aware, the ingredients used are not animal derived).

If you are like me and prefer a more light, sheer coverage, use one pump and use your beauty blender to dot the foundation around your face before blending it all together. If you would prefer medium coverage, use 1.5-2 pumps.

Be careful not to confuse the serum foundation with the coverage foundation – I didn’t even know they were two separate things until recently! If you prefer light-medium coverage with foundation, definitely choose the serum foundation, and if you prefer medium-full coverage foundation, you’ll want to go for the coverage foundation.

Price: £5.75

Amount: 30ml

My Shade/Shade of Choice: Very Fair 1.0N

Purchase: Beauty Bay | Cult Beauty

Nyx Micro Brow Pencil

I was a huge fan of the Anastasia Beverly Hills Brow Wiz for the longest time – until they put the price up from £15.50 to £22!! For what it was, I could only just justify paying £15.50 for the Brow Wiz, but £22? No way. Once my last Brow Wiz ran out I began searching the internet for a replacement brow pencil that was just as good – but nowhere near £22.

That’s when I came across the Nyx Micro Brow Pencil. Depending on where you buy it it’s either £8 or £9. Because it was cheaper, I was worried that there would be a compromise on quality, but I was pleasantly surprised when this Micro Brow Pencil proved me wrong.

It has the same texture, pigmentation, and design as the Anastasia Brow Wiz. With it you can precisely outline your brows and create individual brow hairs, and use the spoolie end to blend out any harsh lines.

My only warning with this pencil is to not twist up too much product, as it can easily snap if you’re a little too heavy handed. I would twist up about 1mm of product, and use a light hand to reduce the risk of wasting product.

Price: £8 or £9 depending on where you buy

Amount: 0.5g

My Shade/Shade of Choice: Taupe

Purchase: Boots (in store + online) | Nyx | Cult Beauty | Feel Unique

Too Faced Melted Matte Liquified Lipstick

I recently set out to find a liquid lipstick that was a more nude or natural tone for my skin. Something I could wear for an everyday look, that isn’t too high maintenance to keep up with. The Too Faced Melted Matte is exactly what I needed.

I have the shade Queen B, which is one of their most popular shades aside from Child Star. Queen B is a great match for my pale skin, as it is a pinky nude and not a brown nude. As much as I love brown nudes, it’s pretty hit and miss for me as many of them tend to wash me out.

This liquid lipstick applies liquidy and dries matte – exactly what it says in the name. It has great staying power, and I only really have to touch up after eating particularly oily foods which is great for days where I’m busy and don’t have access to a mirror 24/7.

As a word of warning; this lipstick can emphasise dryness on dry lips. I would recommend only wearing this lipstick if your lips are in a good, moisturised condition.

Price: £19 or £21 depending on where you buy

Amount: 7ml

My Shade/Shade of Choice: Queen B

Purchase: Too Faced | Debenhams | Cult Beauty

Collection Lasting Perfection Concealer

This concealer is a cult classic, and less than £5! Depending on how much concealer you use, it can last for months at a time. It’s just as good as other, more expensive concealers that I have tried, including the Urban Decay Naked Skin Concealer (£19.50, cruelty free & vegan) and Nars Radiant Creamy Concealer (£24, not cruelty free as of mid-2017).

The Lasting Perfection Concealer blends in to the skin seamlessly, and has great coverage. It will certainly cover darkness under the eyes, blemishes/spots, and any skin pigmentation issues you may have. Once it has been set with a powder, it doesn’t transfer, and it stays in place all day!

The only major downside to this product is that there is a measly number of 6 shades. This is absolutely nothing when compared to brands like Fenty Beauty (cruelty free) and MakeUpForEver (not cruelty free) that have around 40 shades in their foundation/concealer range.

In the 6 concealer shades, their lightest shade is as light as I am, and their deepest shade is more… A white person with a tan, or a light-skinned POC. There are no shades suitable for deeper skin tones, unless the darkest shade was used to highlight for the under-eye area. Even then, the shade could still possibly be too light for a highlight! It’s 2018, Collection. Do better, and be more inclusive!

Price: £4.19

Amount: 6.5ml

My Shade/Shade of Choice: Extra Fair/0 (New shade)

Purchase: Boots (in store + online) | Superdrug (in store + online)

Questions For You Guys…

  1. What are your favourite makeup item(s)?
  2. Are they cruelty free and/or vegan?
  3. How long have you been using it/them?

Feel free to leave your recommendations in the comments as I love trying new products. I hope you’re all having a great day, and that you will be back for more posts in the future. If you want to read more beauty-related posts, click here.

Love, Flossie 

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Style By Flossie

Style By Flossie

Style By Flossie is run solely by Antonia, a.k.a Flossie! This is a personal blog 'just for fun' with an emphasis on cruelty free/vegan fashion and beauty, as well as lifestyle and travel.


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